Hola! ããã«ã¡ã©ãã³äºçŽãTotteãã®ã¹ãã€ã³ïŒãšãŒãããããã°ã§ãã
ããç¥ããã2021幎4æããTotteã®æ°ãã©ã³ããDeCasaããã¯ãããŸããïŒã¹ãã€ã³ãã¯ãããšãŒãããã§æŽ»èºããã¢ãŒãã£ã¹ãã®æ¥æ¬æªäžéžã¢ãŒãïŒãã¹ã¿ãŒã販売ããŠããŸããæ è¡ãããŒãã«ããäœåãå€æ°ããã®ã§ããã²ãã¡ãããïŒ
Totteã§ã¯ãã©ã³ã¹ãããªãããªãšã³ãããã«ããŒããªã©ã§ããã©ããŠãšãã£ã³ã°æ®åœ±ãåæ®ãïŒåŸæ®ãæ®åœ±ãè¡ã£ãŠããã®ã§ãããä»æ¥ã¯ã客æ§ããã®è³ªåã®å€ãããã©ã³ã¹ã»ããªæ è¡ã§è²·ãããïŒäººæ°ã®ãåç£ïŒãèåãé貚ãã³ã¹ã¡ç·šïŒãããå±ãããããšæããŸãã
ãã©ã³ã¹ã§äººæ°ïŒå®çªã®ãåç£ãããã©ã³ã¹çºã®ã³ã¹ã¡ãã©ã³ããªã©ã網çŸ
ããŠããã®ã§ããã²æåŸãŸã§èªãã§ãããããšå¬ããã§ãïŒ
ïŒé貚ïŒ
1. ãšããã§ã«å¡ã°ããº
ããªã®èŠ³å
åæãšèšãã°ããšããã§ã«å¡ãïŒã¢ã€ã³ããã¯ãªãšããã§ã«å¡ã°ããºã¯åéã家æçšã®ãåç£ãšããŠã倧å®çªããã§ã³ã¬ãŒãããã£ã³ãã£ãŒãªã©ã®ãèåãå
¥ã£ããã®ããããŒãã«ããŒããã°ããããªã©çš®é¡ã倧ãããããããããã®ã§ãã奜ã¿ã®ãã®ãããã€ãè²·ã£ãŠãããšäŸ¿å©ã§ãã
2. ãã©ã³ã¹é貚ïŒæå
·
ãã©ã³ã¹ã§è¡æ©ããããŠãããšããµãšç®ã«å
¥ãã®ãå°ããªãã©ã³ã¹é貚å±ãããä¹å¥³å¿ãããããç¹çŽ°ã§ã©ããã¢ã³ãã£ãŒã¯ãªé°å²æ°ãéžãåºããŠãããããããªé貚ãæå
·ãçŸå°ã§ããŸããŸåºäŒã£ãé貚ãæ
ã®æ³ãåºãšããŠåž°åœåŸã«é£Ÿãã®ãçŽ æµã§ãïŒ
3. Merciã®ããŒãããã°
ããªã®å€§äººæ°ã»ã¬ã¯ãã·ã§ãããšèšãã°ãã¬å°åºã«ãããMerciãïŒã¡ã«ã·ãŒïŒããã¡ãã·ã§ã³ïŒã¡ã³ãºã»ã¬ãã£ãŒã¹ïŒãé貚ãã€ã³ããªã¢ããããã³ã°ããºãªã©æ¬ãªã©ã€ãã¹ã¿ã€ã«ã°ããºãæã£ãŠããã®ã§ããããããªå人ãžã®ãåç£æ¢ãã«ããŽã£ããã
ç¹ã«ãåç£ãšããŠäººæ°ãªã®ãã·ã§ããã®ããŽãå
¥ã£ããMerciã®ããŒãããã°ãã倧ãããã«ã©ãŒå±éãè±å¯ãªã®ã§ããããè¿·ã£ãŠããŸããŸãã
4. ãã¬ãŒåžœ
ãã©ã³ã¹æ
è¡ã®éãæãããã¶ããããªãã®ããã¬ãŒåžœãåçã®æ§ãªãã©ã³ã¹ã«ã©ãŒå
šéã®ãã®ããããŸãããåž°åœããŠã䜿ããããé»ãããŒãžã¥ãªã©ããŒã·ãã¯ãªã«ã©ãŒã®ãã®ãããããã§ããç¹ã«å¬ã®ãã©ã³ã¹ã¯æž©åºŠãäœãå¯ãã®ã§ã芳å
äžã®é²å¯å¯ŸçãšããŠåãå
¥ããã®ãâ
ïŒãèåïŒ
5. ã¢ã³ãžã§ãªãŒãã®ãèå
ã³ã³ã»ã·ã£ãã«ãªã©ã®èå人ã«ãæãããŠããããªã®èèãAngelinaãïŒã¢ã³ãžã§ãªãŒãïŒãåªé
ã§çŸããåºå
ã§ããã ãåç©ã®ã¢ã³ãã©ã³ãããããã§ã³ã¬ãŒããçŸå³ããã§ããããã§ã³ã¬ãŒãããžã£ã ãçŽ
è¶ãªã©æŽç·Žãããããã±ãŒãžã®ãåç£ã¹ã€ãŒãã売ã£ãŠããã®ã§ãé£åŸã«ãåç£æ¢ããããã®ã楜ããã§ãïŒ
6. ãã«ãã³
ãã©ã³ã¹æ
è¡äžã«äžåºŠã¯é£ã¹ããã¹ã€ãŒããšèšãã°ããã«ãã³ãããåç£ãšããŠæã¡åž°ãã®ã¯èŠå·èµã®ããå°ãé£ããã§ãããæ¬å Žã§é£ã¹ãããã®ã®äžã€ã§ãããïŒã©ãã¥ã¬ïŒLaduréeïŒãããšãŒã«ã»ãšã«ã¡ïŒPierre HerméïŒãªã©ã®äººæ°åºã¯ãã¡ããã絶åãã«ãã³ãæ±ããŠè²ã
ãªãåºãå·¡ãã®ãçŽ æµãªæ³ãåºã«ïŒ
7. ã·ã§ã³ã©ãã£ãšã®ãã§ã³ã¬ãŒã
ãã©ã³ã¹ã®ã¹ã€ãŒããšããŠæ¬ ãããªãã®ããã§ã³ã¬ãŒãããšãã«ã·ã§ã³ã©ãã£ãšïŒãã§ã³ã¬ãŒãå°éåºïŒã®ãã§ã³ã¬ãŒãã¯å®çªã®ãåç£ãšããŠå€§äººæ°ïŒæ¥æ¬æªäžéžã®ãã§ã³ã¬ãŒãå±ãããããããããã®ã§ãèªå®
çšã®ãåç£ãšããŠãããããè²·ã£ãŠããŸããŸãã
8.ãã©ã»ã¡ãŒã«ã»ãã©ãŒã«ãã®ãµãã¬
ãã©ã³ã¹ã®äººæ°èŠ³å
å°ãã¢ã³ã»ãµã³=ããã·ã§ã«ãã®ãµããµãã®ãªã ã¬ãã§æåãªãã©ã»ã¡ãŒã«ã»ãã©ãŒã«ãïŒLA MERE POLARDïŒããåºãŠãããµãã¬ããã¿ãŒãå¹ãããµã¯ãµã¯ã®ãµãã¬ã¯ã¢ã³ã»ãµã³=ããã·ã§ã«ã«è¡ãããšãããã©ã³ã¹ã®ã¹ãŒããŒãã³ã³ããã§ã売ã£ãŠããã®ã§ãæ°è»œã«è²·ãããåç£ãšããŠããããã§ãã
ïŒçŽ
è¶ïŒ
9. ããªã¢ãŒãžã¥ã»ãã¬ãŒã«ïŒMARIAGE FRERESïŒ
ãã©ã³ã¹ã®ä»£è¡šçãªçŽ è¶ãã©ã³ããšèšãã°ãMARIAGE FRERESãïŒããªã¢ãŒãžã¥ã»ãã¬ãŒã«ïŒã
ãã¡ãã®ããã«ã³ããŒãããšãããã¬ãŒããŒãã£ãŒããšãŠã人æ°ã®èèçŽ
è¶ãã©ã³ãã§ãæ¥æ¬ã«ãåºèããããŸãããæ¬å Žãªãã§ã¯ã®ãåºã§ãã£ãããšãæ°ã«å
¥ãã®çŽ
è¶ãåå³ããã®ãæ
ã®ééå³ã§ãããã
10. ã¯ã¹ããã£ãŒïŒKusumi TeaïŒ
ã«ã©ãã«ã§ãæŽèœãªããã±ãŒãžãç®ãåŒããã¬ãŒããŒãã£ãŒã®ãKusumi TeaãïŒã¯ã¹ããã£ãŒïŒãé©æ°çãªãã¬ãŒããŒãã£ãŒã®èèãšããŠããã©ã³ã¹ã§äººæ°ã®çŽ è¶ãã©ã³ãã§ãã
人æ°ã®ãã¬ãŒããŒãããã€ããããŸãããå人çã«ã¯ããè¶ãããŒã¹ã«ããããããã¯ã¹ã·ãªãŒãºããç¹ã«çŸå³ããããŒããã£ãŒãã奜ããªæ¹ã«ããããã§ãïŒæ¥æ¬ã§ã®è³Œå
¥ã¯åºæ¥ãŸãããçŽå¶åºããªãã®ã§ãã²æ¬å Žã§è¶³ãéã³ãããšããã
ïŒã³ã¹ã¡ïŒ
11. ãªãã£ã·ãŒãã»ãŠããŽã§ã«ã»ã«ã»ãã¥ãªãŒïŒOFFICINE UNIVERSELLE BULYïŒ
ãªãã£ã·ãŒãã»ãŠããŽã§ã«ã»ã«ã»ãã¥ãªãŒã¯ã1803幎åµæ¥ã®ããªçºã®ã³ã¹ã¡ãã©ã³ãã2017幎ã«æ¥æ¬ã«äžéžããŠä»¥æ¥ããã³ãã¯ãªãŒã ãããã£ãŒã¯ãªãŒã ãéŠæ°Žãªã©ãããããªæ¹ãäžå¿ã«äººæ°ãéããŠããŸãïŒ
äžè³ªãªéŠãã«çãããã®ã¯ãã¡ãããããã±ãŒãžãæŽç·ŽãããŠããŠãã®ã§ã€ã³ããªã¢ãã®ãããšããŠã人æ°ã®é«ãã¢ã€ãã ãæã£ãŠããŸããå€æ®µãæ¥æ¬ãããåŸã«è³Œå
¥ã§ããã®ã§ãèªåãžã®ãè€çŸã¢ã€ãã ãšããŠè³Œå
¥ããã®ã«ããŽã£ããã§ãã
13. CaudalieïŒã³ãŒããªãŒïŒ
ãã©ã³ã¹ã代衚ããã³ã¹ã¡ãšããŠçŸå°ã®æ¹ã«ã人æ°ã®é«ããCaudalieãïŒã³ãŒããªãŒïŒã¯ãè¡èãåææãšããã¹ãã³ã±ã¢ãã©ã³ããã°ã¬ãŒããŠã©ãŒã¿ãŒ100ïŒ
ã§äœããããã¹ãç¶ã®å粧氎ãBeauty Elixirããç¹ã«æåã§ãã
æ¥æ¬ã§ãçŸå®¹å¥œãã®éã§ç¥ãããŠããã³ã¹ã¡ãã©ã³ãã§ãããæ¥æ¬ã«ã¯çŽå¶åºããªãã®ã§å®éã«åºèã§ãµã³ãã«ãè©Šããªããèªåã«åãããã§ãã¯ããã®ãããããã§ãã
14. è¬å±ã³ã¹ã¡
ã³ã¹ã¡å¥œãã«ãšã£ãŠãã©ã³ã¹æ
è¡ã®æ¥œãã¿ã®äžã€ãªã®ãããã©ã³ã¹ã®è¬å±ã³ã¹ã¡ãå·¡ãïŒæ¥æ¬ã§ã人æ°ã®ãAvÚneãïŒã¢ãã³ãïŒããLa Roche-PosayãïŒã©ã»ããã·ã¥ã»ããŒïŒã¯ãã¡ãããæ¥æ¬ã§ã¯ããŸã銎æã¿ã®ãªããã©ã³ã¹çºã®è¬å±ãã©ã³ããããããããã®ã§ãã€ãé·æéæ»åšããããªããŸãã
ç¹ã«ãããããããã®ããLa Roche-Posayãã®æ¥æ¬æªçºå£²ã®ãCICAPLAST BAUME B5ãïŒã·ã«ãã©ã¹ãããŒã B5ïŒãšããããŒã ã¿ã€ãã®ã¯ãªãŒã ã
éåœã³ã¹ã¡ã§ã話é¡ã®ããã¯ãµç±æ¥ã®ãã·ã«æåããé
åãããé®éå¹æãããã¯ãªãŒã ã§ãèã®èµ€ã¿ãæããŠãããåªããã®ïŒææèã§ã䜿ãããåžžã«ã¹ããã¯ãæ¬ ãããªã倧奜ãã¹ãã³ã±ã¢ã¢ã€ãã ã§ãã
ä»åãã©ã³ã¹ã»ããªæ
è¡ã®ããããã®ãåç£ãšããŠã玹ä»ããã®ã¯ã»ãã®äžéšã§ãããçããã®ãã©ã³ã¹æ
è¡ã§ã®ãåç£æ¢ãã®åèã«ãªãã°å¬ããã§ãã
ãã©ã³ã¹ïŒãšãŒãããæ
è¡ã®ãåç£ïŒæ³ãåºã¥ããã«ãšãŒãããã®ããã«ã¡ã©ãã³äºçŽãµãŒãã¹ãTotteãã®æ®åœ±ãµãŒãã¹ããã²ãæ€èšãã ããïŒ
Totteã§ã¯çŸåšãã©ã³ã¹ãã¯ããã¹ãã€ã³ããã«ãã¬ã«ãã€ã¿ãªã¢ããã©ã³ã¹ãã€ã®ãªã¹ãªã©ãšãŒãããåå°ã«ãŠçŸå°ã®ãããã©ãã°ã©ãã¡ãŒã«ããã家æãã«ããã«ãšã®ãã«ãžã¥ã¢ã«æ®åœ±ãããããã ãŒã³ïŒãšãŒãããæ
è¡ãšããããããã©ããŠã§ãã£ã³ã°æ®åœ±ïŒåæ®ãã»åŸæ®ããã®ãäºçŽãåä»äžã§ãã
Totteã§ã¯ELLEã§ç ä¿®ãä¿®äºãããŠã§ãã£ã³ã°ãã©ã³ããŒãã客æ§ã®ãèŠæãã¹ã¿ã€ã«ã«åãããŠã100幎åŸã«ãæ®ãæ³ãåºããã¢ãããŒã«ããã€ãŸã§ãèšæ¶ã«æ®ãã¿ã€ã ã¬ã¹ãªãã©ããŠã§ãã£ã³ã°æ®åœ±ãææ¡ããŠããŸãã
æ®åœ±ã®ãç³èŸŒã¿ïŒè©³çŽ°ã¯Totteã®ããŒã ããŒãžããã芧ãã ããïŒ
â Totteã®ã¹ãã€ã³ïŒãšãŒãããããã°ã¯ãã¡ã
â Totteã®ãã©ããŠã§ãã£ã³ã°æ®åœ±ã®ãäºçŽã¯ãã¡ã
æŸäž èµ | Aoi Matsushita
çµå©ãæ©ã«å€«å©Šã§èµ·æ¥ã決æããã¹ãã€ã³æ¿åºäž»å¬ã®èµ·æ¥ããã°ã©ã ã掻çšããŠ2018幎ã«ã¹ãã€ã³ã»ãããªãŒãã«ãŠããã«ã¡ã©ãã³äºçŽã®ãTotteããåµæ¥ã
ã¹ãã€ã³ã«ç§»äœåŸã¯Totteã®ã¢ããâã§ããã100幎åŸã«ãæ®ãæ³ãåºããããå ·çŸåããããããã¡ãã·ã§ã³èªãELLEããšãããªãŒããã³ã³ãã«ãã³ã»å€§åŠãã«ãŠPR & Visual Merchandising DiplomaãååŸãããã®åŸãELLE Educationãã«ãŠãŠã§ãã£ã³ã°ãã©ã³ããŒã®ç ä¿®ãä¿®äºããŸããNTT Data eAwardsãWeb Summit Alpha Startupãªã©ãã¹ãã€ã³ãšãã«ãã¬ã«ã®æ§ã ãªã¹ã¿ãŒãã¢ããã³ã³ãã¹ãã«ãå ¥è³ããçŸåšã¯ã¹ãã€ã³ãã€ã¿ãªã¢ããã«ãã¬ã«ããã©ã³ã¹ãå«ããšãŒãããåå°ã§ãµãŒãã¹å±éäžã
2021幎ãããšãŒãããã®ã¢ãŒããã¹ã¿ãŒã®ã»ã¬ã¯ãã·ã§ãããDeCasaãã®ä»£è¡šãåããŠããã2022幎4æã«ã¯å€§äžžæŸåå±çŸè²šåºã®æ±äº¬åºã·ã§ãŒã«ãŒã ãææ¥èŠäžãã«åºåºãå幎9æããäžžäºã°ã«ãŒããææããã5PM Journalãã®Diversity & Inclusion ãã©ã³ãããŒãããŒãšããŠåç»ããŠãããŸãã
Totteã®æ°ãã©ã³ããDeCasaããã¯ãããŸããïŒ
ãšãŒãããã§æŽ»èºããã¢ãŒãã£ã¹ãã®
æ¥æ¬æªäžéžã¢ãŒããã¹ã¿ãŒãè³Œå ¥ã§ããŸãã
ã€ã³ã¹ã¿ã°ã©ã ããã²ãã©ããŒãã ããïŒ